Modifying the displayed title of an application on the Android operating system involves altering specific configurations within the application’s project structure. This action affects what users see under the application’s icon on their home screen and in the application launcher. For example, changing “My Application” to “MyApp” reflects a desire for brevity or brand refinement.
The capability to customize this visible identifier is crucial for branding consistency, user recognition, and marketing efforts. A well-chosen name enhances app discoverability and strengthens brand identity. Historically, the process has evolved alongside Android development tools, becoming increasingly streamlined and user-friendly.