This feature on the Walmart website and app allows users to compile a collection of desired items without immediately adding them to the shopping cart. It serves as a convenient holding area for products of interest, particularly when immediate purchase is not intended. For example, a shopper researching various television models may add several to this digital space for comparison before making a final selection.
The value of this functionality lies in its ability to streamline the shopping experience. It prevents users from needing to search for the same items repeatedly, saving time and effort. Furthermore, it allows for price tracking and monitoring of product availability. Historically, this type of organizational tool emerged in response to the increasing volume and complexity of online retail offerings, providing a means for consumers to manage their purchasing decisions more effectively.