Modifying the displayed title of an application on an Android device involves altering the `android:label` attribute within the application’s manifest file (AndroidManifest.xml). This label is what appears beneath the application icon on the home screen and in the application launcher. For instance, an application initially named “ExampleApp” can be rebranded to “New App Name” by making the corresponding change in the manifest.
The ability to customize application titles is crucial for branding, marketing, and user experience. A clearly and concisely named application aids in discoverability within the app drawer and on the device’s home screen. Historically, developers have utilized this feature to differentiate between various build versions (e.g., adding “Beta” or “Dev” to the title) or to reflect changes in the application’s core functionality.