A sequence of characters that, when applied during an online purchase of personalized financial instruments from a specific retailer, may reduce the final transaction cost. This alphanumeric string often provides a percentage discount or a fixed monetary amount off the purchase price of these printed payment instruments.
The potential savings derived from using these codes can make ordering printed payment methods more economical. Historically, retailers have employed this strategy to encourage customer acquisition, increase order volume, and promote specific product lines, thereby benefiting both the consumer and the business.