The promotional event occurring on the Friday following Thanksgiving Day in 2014, offered by a major retail corporation, is the focus of this analysis. It involved significant price reductions across a wide range of merchandise categories. For instance, electronics, home goods, and apparel were typically included in the offerings.
This annual occurrence is of significant importance to both consumers and the retailer. It provides an opportunity for consumers to acquire desired goods at reduced prices, often marking the start of holiday shopping. For the retailer, it represents a substantial sales volume opportunity and a chance to clear inventory before the end of the fiscal year. Historically, this particular event in 2014 garnered considerable media attention and consumer participation, impacting subsequent retail strategies.
